5 Ways A POS Software System Steps Up Customer Engagement
Consumers have a wide range of options when it comes to choosing which retail store to visit. More often than not, they go to a store that regularly sends them communications.
Opening up a retail store and hoping to have a good amount of customer footfalls will only prove to be futile. It takes high quality and consistent efforts to entice customers into visiting your store. Establishing a relationship with your customers is known as customer engagement. Improving it among many other store areas drives more sales to your store.
There are many ways of engaging potential customers. The most effective tool for the job is a Point of Sale software solution. From analyzing customer purchase behaviors to executing a robust strategy, we will discuss all of them in this article.
How POS systems boost customer engagement
Engaging customers is a crucial activity for scaling up your retail operations. Without it, you risk falling behind in the competition. There are many channels through which you can engage customers, both online and offline. Since this article is regarding a POS system, let’s look at how it improves customer engagement and through what mediums.
Analyze customer purchase behavior
Before you execute a customer engagement strategy, it is vital to know what your customers frequently buy. Finding that out requires the consolidation and processing of many sales transactions. And manually performing those tasks is both time-consuming and vulnerable to errors.
On the other hand, a cloud-based POS software finds purchase patterns and insights within a few minutes. Based on those, you can formulate an effective customer engagement strategy.
Offering customers loyalty points is an incredible way of engaging them. On accumulating these points, customers get to use them as a form of currency to avail discounts on future purchases from your store. Using a POS billing software solution, you can seamlessly configure how many loyalty points you want to offer customers who purchase for and above a specific value.
Handing out exclusive memberships to customers who frequent your store often boosts customer engagement. POS solutions allow you to offer discounts for customers who regularly visit your store. In turn, it motivates your customers to keep shopping at your retail establishment.
You may launch a new promotional campaign in your store. It’s too good to pass on. But customers won’t know about it unless you inform them about it. A retail Point of Sale solution makes communicating such announcements to customers an effortless task. It lets you send messages via e-mail and SMS.
Save customers’ details
The checkout process follows a routine. Your employees bill customers for the products they purchase and then ask customers for their details followed by the payment. A POS solution cuts short these steps by saving customer details. So by just looking up a customer’s name, you can retrieve their payment and other information. It speeds up the billing process.
Types of POS systems
POS systems do a fantastic job at stepping up customer engagement, driving more business to your retail store. That said, these applications also help ramp up other areas of your retail activities. It includes inventory management, customer management, employee management, and reports generation. POS solutions can transform your business, provided you purchase the right one.
The market offers a wide range of POS software solutions. Each of them contains different functionalities and comes with a different price tag. Purchasing one of them without much research can do more harm to your prospects than good. Asking yourself what features are most important to you helps narrow down your options.
You may ask “how many types of POS machines are there?” There are three main types. They are desktop-based POS, web-based POS, and mobile POS. Desktop-based POS function offline. Purchasing this type of POS restricts you to manage your store only from your retail premises. That’s not the case when you purchase a web-based POS. It operates over the cloud, meaning you can access it from anywhere. And thirdly, the mobile POS is designed to function on portable devices flawlessly. That is smartphone and tablet devices.
When you decide to purchase a POS system, it is worth keeping in mind that it is a long-term investment. Replacing it or upgrading it within just a few years can cost a lot of money. So before committing to a retail management solution, weigh the pros and cons of each type of POS.
For today’s retail management applications, web-based and mobile POS are the best types of billing solutions. They give you the flexibility to run retail operations and make sales on the go.
How much is a POS system for a boutique?
Boutique stores greatly benefit from implementing a POS system in their workflow. The software enables boutique owners to gain more customer footfalls. In addition to that, it provides customers with an unparalleled shopping experience. POS applications are suitable for all types of boutique stores – be it clothing stores, accessory stores, or any other exclusive item-selling store.
With the various customer management modules that POS solutions offer, such as bulk SMS/email management and incentives management, boutique stores gain more exposure. While the software facilitates that efficiently, it is capable of performing other critical functions. A POS system simplifies and automates many other integral retail processes. That includes management of inventory, sales, accounts, and employees.
Small-scale boutique owners often presume that POS applications benefit only mid to large-scale retail establishments. It is cheaper to manage small-scale operations using spreadsheet software or paper-based tools. While that is true, those management methods are manually intensive and prone to causing errors. And the operational efficiency leading to profits that boutique stores using a POS are significantly higher than stores that don’t use it.
Automation, remote management features, cutting-edge modules, and insights in a POS enable stores to perform to their fullest potential. That said, purchasing the right Point of Sale software is critical for boutique owners. Looking for specific features, usability, and pricing helps land the right software to simplify and boost daily boutique retail activities. The market offers several types of POS systems. It is of paramount importance to choose the correct one. It prevents operational hassles and extra expenses down the line.
The cost of a POS system for a boutique store ranges from $200 to $500. The cost of the software depends on the number of features it provides, the number of users it allows, device compatibility, and more.
Stepping up customer engagement results in more customer footfalls. Consequently, you gain more profits. If you’re looking for a POS system that is not only capable of improving customer engagement but also helps manage all your retail operations, then get SmartPOS. It gives you a wealth of cutting-edge features, is fast and secure. Get in touch with us to know more.